December 1, 2018 · Tokyo, Japan

A Radical Union of Skateboarding and Culture

The biggest names in women's skateboarding descend upon Tokyo, Japan in December of 2018 to exchange culture, skateboarding & friendship

The World's Top Professional Female Skateboarders & Future Olympians

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Lacey Baker

163k

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Leticia Bufoni

3.7M

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Mariah Duran

98.5k

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Alexis Sablone

30k

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Nanaka Fujisawa

3k

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Jenn Soto

36k

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Sky Brown

362k

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Samarria Brevard

74.7k

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Aori Nishimura

42k

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Margielyn Didal

36k

Combined Social Reach =

Intersection of Youth Culture

Skateboarding in Japan: A Growing Market

2020
Skateboarding will make its debut as an Olympic Sport at the Tokyo Summer Games
0 M
People who participate in skateboarding in the USA*
0 %
of females 13-25 yrs old say they want to learn to skateboard*
0 %
of US Skaters are 6-24 years old**

Breakdown by Age
31% 6-12    25% 13-17    18% 18-24

Unique Opportunity to Reach
Gen Z + MILLENIALS

*Facebook Insights Data
**State Of Skate Report by IASC 2016

Event Overview

The Experience

Skateboarders spend three days of “culture exchange” (tourism + skateboarding) with photographers and filmers producing high quality and entertaining content

The Showcase

A live skateboarding showcase open to the public: global professional and local Japanese skateboarders come together to showcase their skills and new camaraderie in a fun and progressive environment

The Products

  • limited edition collab merchandise (clothing, softgood accessories)
  • limited edition print zine (photos + words by photographers and skaters)
  • mini documentary capturing the entire experience

News and Press:

Download The Official Post-Event Press Release!

Coverage By LeTRONC

The Skate Exchange Powered By JTB on TBS Japanese Network

Coverage from Digital Media "Magazine Summit"

Coverage By The Berrics

Coverage By Adventure Sports Network

Coverage By Transworld Skateboarding

The Showcase

Learn to Skate Clinic

Engage local interest in the unique sport of skateboarding by inviting youth and new participants to learn from the world’s best athletes

The world’s best skateboarders showcasing their skills alongside up and coming locals in a progeressive and fun demo and best trick contest

Pro Demo + Best Trick Contest

Brand Activation

An opportunity for your brand to engage/activate a global audience both in person and through live social media platforms

The Experience

Sight seeing, art museums, tourist activities, trying new food, learning traditions and language

Intro to Tokyo

Skate Exchange

Exploring the city through the lens of street skating, creatively finding urban spots to skate and document

Shopping, fashion district, massage/onsen, nail + hair salon, enjoying health, beauty and well-being experiences

Fashion + Beauty

Partners

Sponsor Benefits

Social Reach

Authentically reach active audience of 1M+ Gen Z / Millenials via original content on Instagram posted by influencers

Alignment

Align your brand with a never been done before progressive, fun and creative event

Marketing

Brand Activation via real-time social media content, live event and post-event storytelling (published zine, video)

Merch

Collaborate on limited edition products to release in-store and online

Engagement

Bring global skateboarding influencers to Japan for the first time in history

Unique Content

Present a fresh perspective on Japanese culture + tourism to a new audience of millenials via social media + original content

Value

Leverage a turn-key, profit generating, fun and unique event sponsors can lean on

Reach

Effectively use social media to promote and popularize skateboarding to a larger audience

Long Term Growth

Partnership + Inquiries

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